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Planet Fitness, which strongly promotes body acceptance, ordered the survey so their members would know they wouldn’t be judged while working out, Jessica Correa, senior vice president of marketing at the gym, explained. (Dance your way fit with High-Intensity Dance Cardio, the first-ever socanomics DVD!)
“So on Father’s Day this year, we thought it would be fun to look at how men and women – parents or not – feel about the dad bod,” she said. “Our survey results show the majority of people think positively about dad bods, and men who identify as having them are proud of who they are. That’s exactly how we want all of our members to feel when they come to Planet Fitness.”
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In addition to finding that the surveyed women are attracted to the dad bod, the results also revealed that 78% of women found that those men are confident in their own skin. Other results from the survey included that almost half the women feel like dad bods are the “new six-pack” and 83% of mothers would be proud to have a husband with a dad bod.